Your stylist would approve.
Photo Courtesy Of Imaxtree
BY Nicolette Pezza
Nov 23, 2022
There’s quite a bit that goes into curating the perfect hair routine. You have to determine your hair type and its needs, find the right hair tools to create your desired look, navigate styling products like texture sprays and air dry creams, play with hair coloring techniques, and—most importantly—find the best hair care brands to keep your strands happy, healthy, and looking their best.
Think of using the right hair care products as similar to having a proper skincare routine—an iconic makeup look is only as good as your skincare regimen, and a flawless hairstyle is only as good as the hair care routine you have in place. But with the sheer number of hair care brands out there, narrowing down the best ones for you can take time. Rather than scour the internet in search of what your strands need, consider this your guide to the best hair care brands that will help you put your healthiest tresses forward.
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Olaplex has made a name for itself as one of the most innovative brands in the industry, quickly finding its way onto the shelves of salons and showers alike. Its products are made to work together, building a system that repairs and strengthens your strands for a healthy, beautiful head of hair.
Olaplex's bond-building technology is what sets it apart from other brands. Its products have the power to care for damaged hair from the inside out. Within Olaplex’s arsenal, you’ll find products like shampoo and conditioner, as well as cult favorites including the No. 3 Hair Perfector—an at-home treatment that uses the same key ingredient as professional products to provide structural repair for every hair type.
Started by Hollywood’s renowned hair care specialist Philip B., this brand creates salon-quality products that are both gentle and effective. The award-winning line is formulated with active botanicals and pure plant extracts, so it’s easy to feel good about what you’re using on your strands.
Noteworthy products include the Peppermint Avocado Scalp Scrub—made to remove buildup and nourish your scalp for clean, voluminous strands—and the Rejuvenating Oil that’s formulated with ingredients such as jojoba oil, walnut oil, and lavender to restore your hair’s strength and shine.
Kérastase is one of most iconic luxury hair brands in L’Oréal’s portfolio, and for good reason. You’ll find no shortage of quality hair care and styling products within its lineup, with options made specifically for different hair types.
Its Curl Manifesto line, made to nourish strands while keeping the integrity of curls and coils, immediately caught our eye. Each product within the line contains manuka honey and patented cementing ceramides to care for your mane. We’re fans of the Curl Manifesto Nourishing Mask for Curly Hair, which is formulated to deeply strengthen and hydrate hair while protecting against breakage.
Founded in 1960, Redken is another household name in the beauty world that can be found within L’Oréal’s portfolio. The brand is known for its salon and consumer-friendly products, which range from hair color and toners meant to be used by the pros to leave-in treatments you can apply at home. Standouts in the collection include the All Soft Shampoo and Conditioner, both of which are formulated to detangle, soften, and condition dry, brittle strands.
Mizani was created to fill a noticeable gap in the salon world, providing high-quality products for Black stylists and consumers alike. Its products are made by texture experts with the intention to care for and enhance curls and coils. One scan of its lineup of products and you’ll notice a plethora of options for different textures and curl types. The 25 Miracle Milk Leave-In Conditioner is a holy grail product from the brand that can’t go unmentioned.
Four hairstylists—Aaron Grenia, Franck Izquierdo, Chase Kusero, and Leo Izquierdo—came together to create IGK, a brand focused on making products to fit the needs of consumers and hairstylists. We love its leave-in products that style while caring for your strands, including the RICH KID Coconut Oil Air-Dry Styling Cream that creates piecey texture and shine while providing hydration and the MISTRESS Hydrating Leave-In Conditioner Hair Balm that reduces frizz and smooths strands.
When it comes to professional-grade hair care, Pureology has it down. Each formula the brand makes is concentrated, has zero sulfates, and is 100 percent vegan. You’ll find products ranging from heat protectants to shampoos to hair masks throughout its lineup, with every option made to keep color-treated hair looking its best. We find ourselves reaching for the brand’s Color Fanatic Multi-Tasking Leave-In Spray over and over again thanks to its multitasking formula that acts as a heat protectant, detangler, shine spray and more.
JVN is a sustainable hair care brand founded by former hairstylist and current author, podcaster, and TV personality Jonathan Van Ness. The brand prides itself on having effective products that are formulated with clean ingredients, along with its patented, award-winning hemisqualane. We suggest the Complete Nourishing Hair Oil Shine Drops, which are silicone-free, lightweight, and work to reduce frizz and leave behind a high-shine finish, and the Complete Hydrating Air Dry Cream for touchable, shiny definition and styling.
Living Proof ties style and science into one. It was created by editorial hairstylists and professors from MIT, with science at the forefront of each product. There are seven unique collections to choose from with each one featuring clinical technologies that do the work for you. The brand is a cult-favorite for several products, with one of its most popular being the Full Thickening Cream that works to condition and pump up the volume in fine hair.
Bread is essential for your kitchen pantry—and Bread Beauty Supply likes to think of its products in the same light. The natural hair care brand prides itself on making hair care fun, and it’s safe to say they’ve succeeded with a lunch bag fit for your hair products and more. Relatively new to the beauty scene, the brand was created in 2020—but it’s already made quite the splash. Noteworthy products range from the Elastic Bounce Leave-in Conditioning Styler Hair Cream to the Hair Wash Gentle Milky Hair Cleanser.
Looking for luxury? Shu Uemura is just about as top-notch as it gets. The brand promises tailor-made hair care products—and it certainly delivers with its collection of rich hair oils, powerhouse masks, nourishing serums, and more—all ready to pamper your strands. We’re fans of the Essence Absolue Nourishing Protective Hair Oil that works to hydrate, de-frizz, and nourish and the Ultimate Reset Serum that strengthens, prevents damage, and enhances shine.
Oribe is an award-winning brand that stands out among the best of the best not just because of its luxurious hair products, but also because of its decadent fragrances. One product we reach for time and time again is the Gold Lust Transformative Hair Mask, which helps to restore softness, shine, and body to dry strands. We’re also seriously obsessed with how luxe the packaging looks in our shower.
R + Co
If you’ve yet to hear about R + Co, allow us to introduce you. Formed by a collective of hairstylists, the brand prides itself on creating high-performance products that are color-safe, heat and UV protective, vegan, cruelty and gluten-free, and formulated without harmful ingredients. Each product has a subtle fragrance that’s gender-neutral. Be sure to try the High Dive Moisture + Shine Creme, a leave-in treatment for smooth, intensely moisturized strands that shine.
Consider yourself low maintenance when it comes to hair care? Playa is a brand you’ll want to make note of. It was created with the idea that hair care should embrace your natural strands, allowing you to achieve the best version of your natural hair without the need for styling. We love the way the clean, minimalist packaging of each product looks on bathroom shelves and are huge fans of the brand’s Healing Hair Masque and Monoi Milk Leave-in Conditioner.
Chances are you’ve come across CHI at some point in your life. As one of the original standouts in the world of hair, the brand has made a name for itself with its renowned hair tools (who could forget the CHI straightener craze?) and products alike. It has an extensive arsenal to choose from, with options that cater to every hair type and need. Formulas worth mentioning include their Silk Infusion Silk Reconstructing Complex and Argan Oil Plus Moringa Oil.
BioSilk was inspired by the fabric it’s named after—meant to embody the luxury, smoothness, luster, and strength of silk. The founder, Farouk Shami, studied and researched silk proteins and how they can benefit the hair, and found that each silk protein has 17 out of 19 of the amino acids found in hair. The brand's most iconic product, Silk Therapy Original, is a leave-in treatment formulated with silk proteins that works to replenish, repair, and smooth your strands.
Briogeo was created to fill a noticeable gap in the market for natural hair care products. Each product is clean and naturally based for a lineup of high-performance products that speak for themselves. “Brio” is the Italian word for “vibrant and full of life” and “geo” is a Latin word meaning "of Earth and nature”—the two come together to represent the packaging and formulas the brand offers. Make sure to try the Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo.
PATTERN by Tracee Ellis Ross
PATTERN was created by the icon herself, Tracee Ellis Ross. While it may be newer to the beauty scene than others on our list, the brand has already garnered quite the reputation. PATTERN is centered around products that are made for natural hair, with formulas developed to embrace every texture and curl pattern so you can emphasize the natural beauty of your strands. Some of the brand’s most popular products include the Leave-In Conditioner and Styling Cream.
Co-founder Carmen Tal discovered the magic of the Moroccanoil Treatment while traveling, and was instantly inspired to share the argan oil treatment with others. The brand’s entire collection is infused with its signature ingredient—argan oil—with the goal of promoting beautiful, healthy, confidence-boosting strands. Its most iconic product, the Moroccanoil Treatment, is one we always keep on hand for when our mane is in need of a nourishing boost, though we also recommend other offerings, such as the Weightless Hydrating Mask.
Chances are pretty high you’ve heard of Drybar. The brand started with the vision of being able to achieve a flawless blowout and has certainly conquered in that department with shops across the states ready to style your mane to perfection. In the hair care space, Drybar has made a name for itself with hair tools and products you can use at home. Noteworthy mentions include the Detox Dry Shampoo and Prep Rally Prime & Prep Detangler.